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“Excuse me, do you have the time?” – A common question asked. What if you couldn’t answer that question? Well according to a poll by an on-line watch retailer earlier last year, one in seven people admit they can’t tell time on a non-digital watch.

More shockingly perhaps is the fact that in a different poll by www.TwistedTime.com, 37 per cent of parents with children aged 10 or under said they had not or did not plan to teach their children to read the time on non-digital watches. But why is this? Perhaps because people rely on getting the time from their phones and iPods rather than from watches and clocks.

Is it even necessary for 21st century children to learn how to tell the time on an analogue clock in today’s digital age? Well, yes! There are countless reasons:

  • Analogue clocks can provide a vivid representation of time that digital clocks cannot. With many different learner types out there – including visual learners/thinkers – most need the analogue clock to have a good understanding of time. Children with autism spectrum disorders are an example.
  • Telling the time is a useful skill and analogue clocks are still in use. It also provides a useful framework for understanding of modules and alternative numerical base systems.
  • Are we going to replace the beautiful clocks on our churches and railway stations even the with digital? Surely not!
  • “I’ll meet you at the train station at quarter past five” – this could be a problem if you can only use a digital clock!
  • iPhones and iPods have an analogue clock option which is very popular amongst Apple users. Other companies such as Audi and Lexus also use the analogue clock rather than digital in some of their cars. Analogue still exists around us – and will continue to do so.

We are a family business dedicated to helping children and adults learn to tell the time on analogue clocks. Our clocks and watches are designed to help children learn to tell the time in terms of ‘minutes past’ and ‘minutes to’ the hour. Take a look at our 2 and 3 step teaching method.

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